Carreograph is a Training and Placement Consultancy firm based at Kolkata, operating at a National level. Carreograph conducts regular courses for fresh graduates, experienced professionals, selected on the basis of aptitude and communicational skills. Over a period of six months, they are groomed up so well that most of the students are picked by our Pharma clients. Many Pharma companies prefer to conduct interviews at Carreograph Training Centers to recruit professionals for their companies.
   
Benefits of the course:

Post Graduate Diploma in Pharmaceutical Management - PGDPM is a unique distance 
    learning course to cater the contemporary management needs of the Pharmaceutical 
    Industry.

PGDPM will have 2 specializations:

Post Graduate Diploma in Pharma Sales & Marketing Management (PGDPM-SM)
Post Graduate Diploma in Pharma Advertisement & Brand Management (PGDPM-AB)

It is a six months training programme designed specifically keeping in mind the requirement of the pharmaceutical Industry. Students are developed accordingly in the total programme so that they become employable and eventually can be placed in different Pharma companies by Carreograph.

Professional profile of Vivek Hattangadi 

Vivek Hattangadi started his career in 1974, with a multinational, Carter-Wallace Ltd. (now Indianised and known as Wallace Pharmaceuticals Ltd.). He put in over 13 years in this great company, as a Medical Representative, District Manager and later as Regional Manager (West). In Carter Wallace, his trainer was the celebrated Mr. P.M. Sapre, who was to later lead Lupin Pharmaceuticals and make Lupin what it is today. He also had the benefit of getting trained in products and sales techniques by trainers from many collaborators of Carter Wallace like Upjohn (USA), Pharmacia (Sweden) {both these companies have merged with Pfizer Inc.}, and Leo Pharmaceuticals (Denmark). 

During his brief tenure as All India Field Force Manager in Medley Laboratories, he learnt the basics of Brand Management under Dr. R.B. Smarta, who was then their marketing consultant. He was sponsored by Medley to attend a week’s workshop on pharmaceutical brand management at Narsee Monjee Institute of Management Studies (NMIMS), Bombay. 

He joined Sun Pharmaceuticals Ltd. and set up their product management cell. He was responsible for the launch of mega brands like Alzolam, Monotrate, Famocid, Prodep, and Mesacol. The very successful re-launch of Angizem taught him how to re-launch a brand. During his tenure in Sun Pharma, he was trained in Brand Management by none other then the legendry Prof. Tarun Gupta (a virtual personal tutor). Apart from this he was sponsored by Sun Pharma for three weeks training in brand management at Administrative Staff College of India (ASCI), Hyderabad. 

In 1992, he joined Intas Pharmaceuticals as Group Product Manager and was responsible for the launch of Ciza, which made history and transformed Intas into a force to reckon with in the pharmaceutical industry. Nilol, Zen and Amtas were the three other strong Brands to be launched during his tenure as Group Product Manager. He was elevated as General Manager (Sales and Marketing) and played a major role in the growth of Intas, which ORG once described as ‘the most adorable company’.

His last assignment was with Torrent Pharmaceuticals, initially heading Psycan Divn., their super-specialty division for cardiology, diabetology, neurology and psychiatry products. He was later given the additional responsibility to launch Mind Divn., the super-specialty division for neurology and psychiatry range of products. This was successfully executed and Mind Division became a viable and profitable division in the very first year of its existence.

In 2004, he gave up his comfortable job in Torrent to start his own consultancy services. He is now a training, marketing and brand management consultant to over a dozen pharmaceutical companies including Jawa Group of Companies (Lagos, Nigeria), Medley Pharmaceuticals Ltd. (Mumbai), Swiss Exports (Ahmedabad), Talent India (Ahmedabad) and Kamron Laboratories (Ahmedabad). 

Apart from his expertise in Sales Management and Brand Management, he has trained over 5000 field personnel including Medical Representatives, 1st, 2nd and 3rd line Field Managers. He has also trained Brand Managers, Marketing Managers and General Managers.  



Professional profile of Jayanta Kumar Sen 

Highly skilled retired professional in training & development of sales teams, with a knack to identify individual needs of the trainees and approach them with customized solutions with an objective to improve business returns. Has experience and expertise in offering training modules to bridge the gap between organizational expectations and market realities. Acclaimed to mix both wisdom and wit while facilitating learning basic sales skills. Offered training to large number of Line managers and medical representatives.

Retired in September 2004 from Merck Limited India (A renowned German Multinational Pharmaceutical House) as ‘All India Training Manager’ and a member of the corporate sales management team after growing with the company for 36 years. Prior to becoming training manager at national level, worked in various line managerial functions as Zonal Sales Manager, Regional Sales Manager/Area Sales Manager with Merck. 

Has the hands-on experience in sales management, which gives value of practicality in training. The job known and excelled was helping field force understand the organizational priorities, market requirements, customer preferences, competitor assessment and prepare them to handle success. For the 1st & 2nd line managers imparted training in the role clarity, primary leadership and business orientation rather than just sales Management. Also developed high degree of expertise in customized Medico-Marketing training on various therapeutic groups to all field force.

Because of his special flair, expertise and passion in imparting Training , he was sent to Nepal and Myanmar, many times, to develop the field sales management in those countries by his company. Currently he has been visiting Bangladesh as a consultant Trainer for large National companies.

Presently he is engaged in various Pharma Sales Management Training with Merck other National companies and associated with Carreograph - as a consultant Trainer.  

Admission Form, PDF version. Click here.

If you do not have PDF reader, download it from Adobe website using the following link.

In six months training course, candidates are selected on the basis of their age, qualification and academic records. Our Counselors will take a personal interview before the admission.

SYLLABUS FOR POST GRADUATE DIPLOMA IN PHARMACEUTICAL MANAGEMENT (PGDPM) – 6 Months with specialization in

 Syllabus in Details 

    PGDPM 040 – Focus on Indian Pharma Industry & Allied Chapters

    PGDPM 041 – Pharma Sales Management

    PGDPM 042 – Management of Sales Territory & Sales Target

    PGDPM 043 – Managing Market & Sales Information

    PGDPM 044 – Principles & Practices of Pharma Marketing Management

    PGDPM 045 – Pharma Sales Manager’s Job

    PGDPM 046 – Product & Brand Management

    PGDPM 047 – Advertisement in Pharmaceutical Industry

    PGDPM 048 – Market Segmentation & Analysis for Strategy Development

    PGDPM 049 – Communication in Brand Management

    PGDPM 050 – “Launching a new product” – Planning of the Brand  Management